As part of a digital transformation, Watson Pharmaceutical needed to digitize and centralize the information its sales reps disseminated to urologists. Over a period of three years, I created multiple interactive visual aids that would help promote the drug Rapaflo.
The goal was to provide the sales reps with digital materials which would aid in the detailing process to urologist. The majority of these application/materials would run on an iPad through a platform called Irep.
